01
市場與商業Markets & business
理解需求，
看清市場脈絡。Understand demand.
Examine the market context.
關注消費趨勢、產業發展、中小企業及競爭格局。把市場變化放回澳門的實際情境，辨識機會，也交代限制。Consumer trends, industries, SMEs and competition. Place market change in Macau’s practical context to identify opportunities and explain constraints.
可探討的問題Questions to investigate
- 澳門的消費需求與選擇，如何隨市場環境改變？How do Macau’s consumer needs and choices change with market conditions?
- 中小企業可以如何理解競爭者與數位渠道？How can SMEs understand competitors and digital channels?
- 現有資料有哪些缺口，結論能涵蓋甚麼範圍？Where are the data gaps, and how far can the conclusions extend?